In the process of search engine optimization, white, gray, and black methods can be used. This is a rather conditional qualification since if you abuse the white hat SEO technique, search engines can recognize your behavior as unethical and punish it for it. Any deception is suppressed, which is why conscientious SEO specialists and marketers prefer to follow the prescriptions of search engines. They choose honest methods of building the «right» sites and do not break the established rules. For the best Denver SEO company aStash check out our website. We also offer affordable SEO Fort Collins, CO, and web design services.
It includes improving the site: its design, usability, content quality. Optimization by mentioning the resource in various press releases and reviews is also considered white. An important direction of honest promotion is also the adaptation of the resource for mobile devices, since today there is an intensive redistribution between desktop and mobile search traffic in favor of the latter. The listed actions have nothing to do with the algorithms of the search engines, and the average user does not notice them. He sees only a site filled with high-quality content that is convenient to use, and when he hits it, there is no feeling of rejection.
In this case, SEOs are already using some tricks. The texts posted on the site include specially selected keywords, which can be searched by potential clients. Such queries may not look very natural, so the copywriter should try to write the most organic text that can interest the reader. In this case, you need to adhere to strict rules regarding the relationship between keys and the overall size of the text. Such techniques are used as entering keywords in alt, H1, meta description, title, etc. This is not welcomed by search engines, but there is practically no punishment for such actions, so there is no need to fear. The main thing is not to overuse gray-scale optimization. Those who want to master such techniques can be given a few tips:
choose the right keywords. It is important that they are medium and low frequency (up to 10 thousand per month);
make sure that the copywriter has prepared high-quality texts and at the same time the necessary ratio between keywords and the total volume is observed, the content is unique and with a low level of academic nausea;
do not let the texts turn into a disjointed set of keywords with constant repetitions. Search bots will immediately notice the catch. Phrases like “buy a microwave oven Peter” that are found throughout the text sound clumsy and signal that you have cheated.
Black-hat SEO optimization
This kind of SEO is completely illegal, and the search engines punish it severely. An example of black promotion is the creation of doorway sites that are optimized for one request in order to become the leaders in search results. Another technique is cloaking, the essence of which is to demonstrate to the robot one resource, and to the user another, with completely different content. Unauthorized parasitism on someone else's popular resource is especially destructive and dangerous. They hack him and place numerous links to his site. The creation of satellites is also a method of black optimization. These are many small sites with links to the resource that is being promoted.
The practical side of SEO
We figured out the theory in general terms, and now it's time to move on to practice. Next, we will consider where to order search engine optimization of your site, how to properly control the work of SEO specialists, and what tricks you can use.
Do you want to find out more? Give aStash web designers and SEO experts a call for the top Denver SEO services.